Available courses

Preparatory English (1)

Preparatory English (1)

Course modified date: 5 February 2026
  • Enrolled students: 20
Fine Dining Service

Fine Dining Service

Course modified date: 8 February 2026
  • Enrolled students: 20
Saudi Cuisine

Saudi Cuisine

Course modified date: 4 February 2026

Description:


The course will discuss the different facets of Saudi cuisine. The Saudi  culinary fundamentals will  be reviewed together with the traditional  dishes. During this course, students will have a hands- on cooking experience. Through this experience, they will learn how to prepare recipes with Saudi  ecological and seasonal products from local suppliers in an open-to-public establishment. The course will allow students to cook Saudii food and showcase its variety of produce, seasonal products, and spices.

Objectives:

1. Organize a daily work production plan.
2. Work effectively in a team to optimize results.
3. Demonstrate an understanding of the techniques and methods of an Saudii gastronomic restaurant.
4. Develop menus aimed at profitability, popularity, and incorporating traditional Saudi concepts and flavors
5. Implement sustainable practices towards zero waste complying with
HACCP criteria.

  • Enrolled students: 20
Managing Banqueting and Event Operations

Managing Banqueting and Event Operations

Course modified date: 10 February 2026

Description:

During this course, students will learn how to operate in hotel. or event buffet restaurant operations, developing their communication, teamwork, planning, management skills and anticipation. following the quality standard of a high-paced hotel or event. Students will experience working as a brigade in the banquet or event operations, managing the guest flows and learning how to anticipate requests while working on a decision-making process that impacts the banquet or event operations.

Objectives:
1.Offer service, meeting the standards of a 5-star hotel service, using appropriate procedures and equipment. Apply the highest standards of cleanliness: before, during and after service.
2.Work effectively as a team, anticipating guest needs in a range of service contexts. Observe and meet guests needs throughout the meal or event.
3.Demonstrate an understanding of the importance of procedures adaptability in event organization.
4.Combine traditional Saudi and modern catering approaches to
banqueting to create a suitable event for a modern Saudi occasion.

  • Enrolled students: 20
Pastry Atelier

Pastry Atelier

Course modified date: 3 February 2026

Description:

This course is designed to give students an introduction to pastry operations. Students will learn to follow recipes and use their senses, understanding the need to be attentive to the sights, sounds, smells and tastes of the pastry kitchen. Practical classes will develop their knowledge of ingredients, physical and chemical reactions during processing, basic techniques as well as usage of equipment and machinery.
Through demonstrations, briefings, teamwork and individual assessments, students will develop self- sufficiency, communication, leadership skills, creativity and team spirit.

Objectives:

  • Take an active role within the team to produce quality work within time constraints as well as planning, supervising, ensuring quality control and sanitation.
  • Critically reflect on your own and others’ behaviour as member of a pastry team.
  • Select appropriate ingredients, baking and cooking methods through and understanding of physical and chemical changes occurring in food during preparation, baking and cooking.
  • Demonstrate knowledge of traditional and modern Saudi pastry methods and products.
  • Demonstrate attention to details in the application of proper procedures during production including ingredients, utensils, pastry bakery, kitchen equipment, machinery appropriate to the task and HACCP / International hygiene standards.
  • Enrolled students: 20
Hospitality Discovery Experience in Saudi Arabia

Hospitality Discovery Experience in Saudi Arabia

Course modified date: 4 February 2026


The hospitality discovery experience course aims to combine classroom learning with real-world experiences. This course is based on a series of day trips to a range of real-world local hospitality businesses in Saudi Arabia. Students will learn about the products offered in the hospitality industry by exploring different locations such as hotels, freestanding restaurants, suppliers, and manufacturers. During this two-week course, students will gain a deeper understanding through activities, participation in workshops, and discussions. Emphasis will also be given to Modern Saudi History and Culture

Objectives:
•    Explain the diversity of hospitality and the products offered in the region of Mecca.
•    Demonstrate an understanding of the product variety in the hospitality industry in Saudi Arabia.
•    Discover the fundamentals of Modern Saudi History and Culture.
•    Discuss the importance of the geography of Saudi Arabia and its significance on tourism to the country.

  • Enrolled students: 20
World of Barista

World of Barista

Course modified date: 8 February 2026

Description:

During this course, students will explore the world of barista, developing an understanding of the different beverages served in a coffee shop, their method of production, and their preparation methods. They will have the opportunity to prepare, promote and serve hot beverages in a professional high-paced environment meeting industry standards. Students will also be able to learn about innovative service techniques around coffee and tea linked with industry trends.

Objectives:

  • Prepare classic and innovative coffee-based beverages meeting operating procedure standards, using the appropriate procedure and equipment.
  • Demonstrate an understanding of the importance of teamwork, and organization in the operation of the outlet during operations and/or opening and closing hours.
  • Explain the principles of coffee making process, and the key characteristics of a high quality coffee.
  • Discuss the role of coffee in Saudi hospitality tradition and broader Saudi life.
  • Enrolled students: 20
Front Office Practical, Concierge and PMS

Front Office Practical, Concierge and PMS

Course modified date: 8 February 2026

Description:

The Front Office practical course considers the role of customer care within the hotel, particularly within the reception and concierge environment. It stresses the importance of close communication and cooperation between the Front Office, Concierge and other hotel departments. In addition, students will have the opportunity to develop practical skills required of front office and concierge operational staff. These skills will be practiced in the simulated reception area.
The students will be introduced to a Property Management System (PMS) with a view to employing the system at the Front Office practical reception as well as for a possible Front Desk internship.
This course incorporates Front Office, Concierge & Opera PMS theory classes, as well as Opera PMS practical training.
The FO practical classes occur at the front desk, with students undertaking practical exercises. We will also be using Opera for these classes.

Objectives:

  • Utilise a Property Management System (PMS) with a view to employing the system at the Front Desk of a hospitality establishment showing practical knowledge of the Guest Cycle.
  • Demonstrate understanding of guest and staff relations, appreciating the role of customer care in guest retention.
  • Execute the numerous tasks of Front Office staff in a practical environment.
  • Explain the importance of the role of the concierge and guest relations officer.
  • Apply concepts of  to develop front office guest interaction approaches that are authentically warm, focused on quality time and building relationships, and showing sincere pride in the role of host.
  • Enrolled students: 20
Housekeeping Operations

Housekeeping Operations

Course modified date: 10 February 2026
  • Enrolled students: 20
Rooms Division in Hospitality

Rooms Division in Hospitality

Course modified date: 3 February 2026
  • Enrolled students: 20
Effective Communication Skills

Effective Communication Skills

Course modified date: 5 February 2026
  • Enrolled students: 20
Numerical Skills for the Hospitality Professional

Numerical Skills for the Hospitality Professional

Course modified date: 9 February 2026

Description:
Mathematical skills are an essential ingredient of any successful business. This course is designed to develop and solidify basic arithmetic and algebra skills that will be required for completing other business-related courses. The course content includes operations on whole numbers, integers, fractions, decimals, ratios and proportions, and percentages, as well as simple algebraic concepts with geometric extensions. It also explores problems using these basic numeracy skills in context and through applications. Essential functions and numerical relationships are reviewed and applied through exercise work and video tutorials.

Objectives:
•    Apply fundamental mathematical formulae and processes.
•    Perform a broad range of business-based mathematical calculations to interpret related value and output.
•    Exhibit collaborative communication skills and strategies within a range of registers.

  • Enrolled students: 20
Arabic Language 1

Arabic Language 1

Course modified date: 5 February 2026
  • Enrolled students: 20
Saudi Hospitality Culture

Saudi Hospitality Culture

Course modified date: 10 February 2026
  • Enrolled students: 20
Reflection of Practice I

Reflection of Practice I

Course start date: 1 February 2026
  • Enrolled students: There are no students enrolled in this course.
Professional Development I

Professional Development I

Course start date: 1 February 2026
  • Enrolled students: There are no students enrolled in this course.
Hospitality Innovation Project

Hospitality Innovation Project

Course modified date: 28 August 2025

Description:

This course focuses on a project with an enterprise progressively for innovative ways to connect its product and service to the hospitality industry. This course shows students ideas, motives, and drivers of entrepreneurial activity and, at the same time, introduces them to practical aspects of identifying and researching innovations and business ideas. Based on current methods and concepts of the enterprise product and service, students are enabled to recognize the need for problem-solving and develop customerspecific solution strategies together with the specific enterprise. In addition, the students expand their skills in the areas of independence, planning and control, and documentation and reflection of their process.

Objectives:
1. Work in a team to make deep connections between ideas. 2.S  trengthen problem-solving behavior in collaborations.
3. Demonstrate innovation and entrepreneurial thinking and acting. 4.R   esearch appropriate business solutions.

  • Enrolled students: There are no students enrolled in this course.
Hospitality Financial Accounting

Hospitality Financial Accounting

Course modified date: 28 August 2025

Discerption: 

Financial accounting provides the basis for understanding financial reporting and the primary uses of financial information to assess a company’s financial strength and viability. Students are introduced to basic accounting practices, including major classification of accounts, concepts and the production of financial statements. Financial statements from hospitality operations are introduced, and various forms of financial analyses are included demonstrating how they serve the manager to assist in any business decision-making process. Developing an ability to understand and interpret a company’s financial communication is the underlying goal for this course. This ability will serve as the strongest pillar for all finance-related topics.

Objectives:

  • Identify the components of financial statements and their alternative presentation formats.
  • Explain key accounting concepts, terms, and principles
  • Record business transactions as journal entries.
  • Analyse a company’s financial health using various financial analyses techniques.
  • Evaluate various inventory management procedures related to hospitality operations.
  • Enrolled students: There are no students enrolled in this course.
Principles of Sustainability and Innovation

Principles of Sustainability and Innovation

Course modified date: 28 August 2025


Innovation and sustainability are key elements leading to competitive advantage in the hospitality industry. Today the entire hospitality industry is developing sustainable plans to decrease their operation costs, to improve their marketing performance, to enhance the customer experience, and to comply with the new and stricter environmental regulations. In this course the student will learn that by applying sustainable actions and innovative technological advances it is possible to lower operational cost while gaining a competitive advantage in the global hospitality marketplace.

Objectives:

  1. Explore the importance of applying sustainability action and innovation to positively impact operational efficiency.
  2. Analyse innovative technologies used in the hospitality industry and explain how these innovations lead to a better customer experience.
  3. Select innovative technologies used in the hospitality industry and explain how these innovations lead to a better customer experience.
  4. Review the impact of the hospitality industry on society when applying innovation and sustainable measures in their business model.
  • Enrolled students: There are no students enrolled in this course.
Customer Experience in a Digital age

Customer Experience in a Digital age

Course modified date: 28 August 2025

This course focuses on strategies and best practices for managing customer experience in the digital world. With the development of technologies our customers and their preferences change fast, therefore it is of high importance for companies to implement innovations and provide the best
customer experiences in order to be competitive on the market. You will learn about leading innovative strategies of how to grow the market share, gain new customers, and transform their experiences. The course also introduces the basics of design thinking, experiential marketing, and service innovations for creating more customer-centric hospitality products.

Objectives:
  • Define the most important elements and definitions of customer experience management to apply in every customer experience ecosystem. 
  • Understand the system of value creation and value co-creation system taking into consideration different approaches and technologies.
  • Apply experiential marketing strategies to the creation of an experience through technologies, social media, virtual realities, and AI as to interpret their value and assist in decisions making for organizations.
  • Analyze different types of CX models by analyzing all sources of information that affects your company.
  • Enrolled students: There are no students enrolled in this course.
Leading Teams to Success

Leading Teams to Success

Course modified date: 28 August 2025

To be successful in any endeavor the student will take, whether it is team project, practice, internship or for the rest of their career, knowing how to lead a team is crucial. To be able to master this human skill, students will need to understand how a team is developing and what are the key element to be able to lead it. Therefore, this course is aiming at that. Students will have the possibility to learn, develop and apply the acquired knowledge on challenging team projects

LEARNING OUTCOMES:

1.Appraise the evolution of a team from formation to maturity. 

2.Contrast characteristics and best practices of effective teams 

3.Apply skills, processes and tools that facilitate organizational effectiveness within and across teams.
4.Demonstrate their social, emotional, and cultural intelligence.

  • Enrolled students: There are no students enrolled in this course.
Hospitality Innovation Project 2

Hospitality Innovation Project 2

Course modified date: 28 August 2025

The course will equip students with the knowledge and skills they need in hospitality innovation. It is designed exclusively for the hospitality industry and will inspire you on how to recognize opportunities and build innovative solutions while also cultivating your entrepreneurial skills and expertise. Students will learn about product development, and have the chance to put their ideas and products to the test in a real-world setting.

LEARNING OUTCOMES 

  • Explain different business research methodologies used in business contexts
  • Demonstrate how to identify, prioritize and resolve a research problem or opportunity
  • Formulate an appropriate research project to address a specific business case
  • Propose a feasible response to a specific business case based on research findings
  • Enrolled students: There are no students enrolled in this course.
Reflection on practice 2

Reflection on practice 2

Course modified date: 28 August 2025

This online internship project will accompany students on their second internship. Building on and making use of the knowledge and skills gained in the second year of study, students will identify a strategic aspect of their host company to explore and review through observation and reflection. The course will be self-paced and students will be expected to develop and demonstrate learning
autonomy with support offered by a member of faculty.

Objectives:

At the end of the course the student should be able to:

  • Demonstrate a better understanding of innovation.
  • Critically analyze their host company in the context of innovation. 
  • Deliver information coherently in a case study.
  • Evaluate if their own perspective of innovation has changed.
  • Enrolled students: There are no students enrolled in this course.
Professional Development 2

Professional Development 2

Course modified date: 28 August 2025

Successful internships are a key component of the BBA program. The second internship will take the knowledge and skills of the second year of study and make practical use of them in a real-world context, through placement in a professional hospitality establishment. A series of preparatory career seminars will equip the students with a range of proficiencies, such as interview and networking skills to successfully complete a professional internship and will facilitate the constructive evaluation of managerial practices and organizational culture they encounter in the workplace.

LEARNING OUTCOMES 

At the end of the course the student should be able to:
1.Establish a career plan with clear goals, and defined skills, values, and interests
2.D etermine efficient job search strategies through the use of targeted tools
3.D emonstrate appropriate communication and behavioral competencies (Gen Ed).
4.Successfully complete an internship in hospitality or an appropriate professional environment
5.Apply appropriate software and data solutions (Gen Ed)
6.D emonstrate accountability and responsibility in meeting time- constrained requirements (Gen Ed)
7.Adapt behaviors for different cultural environments (Gen Ed)

  • Enrolled students: There are no students enrolled in this course.
Hospitaliy Strategy and Organizations

Hospitaliy Strategy and Organizations

Course modified date: 28 August 2025

Description:

Hospitality strategy is an important element of any national and global organisation. The modern hospitality professional needs to understand global complexities within the industry in a diverse setting. In this course, students will learn how to create a sustainable strategy for an establishment including the business environment, different stakeholders and how to engage with different stakeholders important for the success of the business. In addition, students will develop a profound understanding in differences of organizational legal structures which is te best fit for a certain type of organisation and its environment.

Objectives:
1. Critically analyse global hospitality trends to capitalise on these trends.
2. Develop stakeholder relevant engagement techniques pertinent to the hospitality sector.
3. Develop sustainable hospitality strategies.
4. Evaluate organizational legal structures in the hospitality sector.

  • Enrolled students: There are no students enrolled in this course.
Sustainable Facilities Design

Sustainable Facilities Design

Course modified date: 28 August 2025

Description:

During this course, students will explore the different aspects that shape facilities design, and gain valuable insights into sustainable architecture and construction of different building typologies.
The course combines theory and practice, encouraging  them to analyze and develop concepts that harmoniously unite business ideas, artistic flair and sustainable principles. Engaging in hands-on projects, the students will be introduced to the art of balancing the creation of exceptional  experiences for the guests with optimizing construction costs, and enhancing the environmental performance of properties.
As future leaders, students will be empowered to envision facilities leaving a  lasting positive impact on guests, the environment, and  the tourism´s overall economy.

Objectives:

  • Analyse and evaluate the set-up of contemporary property maintenance management systems including identifying and discussing major systems and components.
  • Appraise the set-up of environmental management programs within hospitality, explain the benefits to be gained from such programs
  • A nalyse utility usage levels and patterns in the lodging industry and discuss how facilities design and management can affect a property’s security needs and utility use.
  • Design and present aspects of a hospitality unit with emphasis upon facilities and environmental management.
  • Enrolled students: There are no students enrolled in this course.
Data Analytics for Business Optimization

Data Analytics for Business Optimization

Course start date: 28 August 2025
  • Enrolled students: There are no students enrolled in this course.
Methods of Research Inquiry

Methods of Research Inquiry

Course modified date: 28 August 2025

It is more relevant than ever to be able to find credible and valid answers to the questions being asked in today’s dynamic world. This course provides undergraduate students with a background in research methods and strategies, equipping them to conduct independent research projects in the academic world and beyond. The course covers the characteristics and limitations of different research methods and enables students to put some of these methods into practice, enhancing students’ research skills and assisting them in the preparation of any research task they may engage in. The ability to critically reflect and write about existing research is also developed. At the end of the course, students should be able to conduct independent research projects.

Objectives:

  • Develop an up-to-date, cohesive and relevant review of academic literature on a subject of the student’s choice
  • Compare and contrast the theories underpinning research methods 
  • Formulate coherent findings from an independently executed research project to answer a logical research question.
  • Enrolled students: There are no students enrolled in this course.
Customer Relationship Management

Customer Relationship Management

Course modified date: 28 August 2025

The course communicates fundamental knowledge of the customer life cycle, the development of customer journeys, and techniques of professional customer care. Systematic analyses are the key to revenue in sales success. Customer relationship management (CRM) is the method of systematic customer analysis to develop and maintain customer contact. The course imparts professional customer care knowledge, skills, and techniques. Students will focus on how cloud-based CRM systems are used in a company and that analytical CRM is about the digital collection and processing of customer data. In this course, students will critically analyze how to differentiate CRM systems between company and customer perspectives to exercise sales activities.

Objectives:

  • Analyse the value generated by using the CRM tool.
  • Analyze and critique relationship theory and relationship economics from the point of view of the customer and the organization.
  • Appraise strategic, operational, and tactical CRM decisions.
  • Evaluate CRM implementation strategies.
  • Enrolled students: There are no students enrolled in this course.
Hospitality Financial Management and Budgeting

Hospitality Financial Management and Budgeting

Course modified date: 28 August 2025

Financial skills and knowledge are vital tools for managers who wish to have an impact on their organisation’s success. The ability to understand financial reports, analyse the financial health of a company, forecast and budget will allow informed managerial and investment decisions. This course focuses on the use of accounting information for management decision-making and control in hospitality settings. Students will gain an understanding of cost behaviour, profitability, cost volume profit analysis and pricing, budget setting, flexible budgeting, cash flow statements and working capital management. Students will also identify the risk and return associated with different levels of financial leverage and operational leverage.  Additionally, students will learn the main investment appraisal techniques, allowing them to evaluate proposed investments in large projects such as a new restaurant or hotel from a number of financial perspectives.

Objectives:

At the end of the course the student should be able to:

  • Appraise the finance and tax implications of different business structures.
  • Compare internal and external sources of financing for business expansion.
  • Synthesize how companies prepare and administer budgets. 
  • Analyze major capital budgeting techniques.
  • Evaluate the main implications of high and low gearing (leverage).
  • Enrolled students: There are no students enrolled in this course.
Hospitality Innovation Project 3

Hospitality Innovation Project 3

Course modified date: 28 August 2025

This course provides students with a unique pedagogical experience to develop a business project in real-life settings. Students will enhance their knowledge and skills by working on the case problem provided by a partner organization. The nature of the project may vary every semester, but the area of focus will center around the hospitality sector. Students will be required to develop solutions for the most immediate business problems and prepare themselves to work in an ever-changing business
world.

LEARNING OUTCOMES 

1.Identify project deliverables and the commercial outcomes
2.Create a working approach to achieve the project deliverables
3.Collaborate with different stakeholders to    investigate plausible solutions 4.P  resent solutions in a persuasive way

  • Enrolled students: There are no students enrolled in this course.
Advanced Methods of Research Inquiry

Advanced Methods of Research Inquiry

Course modified date: 28 August 2025

Description:

The course provides the necessary skills and knowledge for the students to excel in completing their academic research. It emphasizes mastering research methods and providing a comprehensive understanding of the research process.
Throughout the semester the students will explore various research strategies, design research questions, develop hypotheses, utilize appropriate data collection methods, and critically evaluate reliable literature sources for the chosen research topics.

Objectives:
1. Design an appropriate means of data collection from well-formulated research question
2. Formulate appropriate data analysis tools for qualitative and quantitative data
3. Compose concise but meaningful findings from collected data

  • Enrolled students: There are no students enrolled in this course.
Sustainability and Innovative Applications

Sustainability and Innovative Applications

Course modified date: 28 August 2025

The course provides a foundational perspective for social responsibility and innovation in relationship to individuals, organizations, and the community. Our global future depends on embracing innovation as a catalyst for transitioning towards a sustainable society searching for the balance between social, environmental, and economic aspects of life. The course will provide an overview of Corporate Social Responsibility (CSR) as a distinctive guiding principle within the realm of corporate operations.
Students will be able to explore how organizations can integrate CSR into their practices, and gain the skills to analyze, develop, and make recommendations for implementing strategic CSR in organizations, emphasizing the importance of ethical and socially conscious decision-making.

 

Objectives:

  • Analyze the different elements social responsibility consists of and relate these elements to their own personal and professional life and the sustainable development of the planet.
  • Evaluate the importance for individuals and organizations of an ethical behavior.
  • Examine social responsibility strategies of organizations and ultimately provide recommendations.
  • Appraise sustainable innovative solutions for the hospitality industry.
  • Enrolled students: There are no students enrolled in this course.
Leadership & Talent Management

Leadership & Talent Management

Course modified date: 28 August 2025

This course will integrate and further develop human resources strategies such as compensation and benefits, learning and development, and human resources planning. Students will learn the theory and practice of motivation, leadership, negotiation and conflict resolution. Students will be encouraged to reflect upon their own people and talent management skills in managing teams. Emphasis is placed  on the importance of implementation and application of human resources strategies to the workplace.

LEARNING OUTCOMES 

1. Examine the importance of, and main stages in, human resource planning and Talent Management
2. Evaluate different performance management systems and compensation and benefits structures, while ensuring alignment with company goals.
3. Develop and implement comprehensive learning and development strategy based on organizational and individual needs.
4. Appraise the role of leadership, motivation, and conflict management in cultivating a positive work environment.

  • Enrolled students: There are no students enrolled in this course.
Academic Deep Dive: Building Strong Business Relationships with Emotional Intelligence

Description:

This course focuses on the critical role of emotional and social intelligence in building and strengthening relationships within the business environment. Through a combination of theoretical concepts, practical exercises, and case studies, students will develop essential skills to effectively navigate interpersonal dynamics, foster collaboration, and enhance organizational success

Objectives:

  • Evaluate the impact of social intelligence and psychological theories on relationships and organizational effectiveness.
  • Appraise strategies for strengthening business relationships, using emotional to enhance communication, collaboration, and conflict resolution.
  • Formulate approaches to build and maintain long-term business relationships, demonstrating advanced decision-making skills and rapport building.
  • Enrolled students: There are no students enrolled in this course.
Academic Deep Dive: Macroeconomics

Academic Deep Dive: Macroeconomics

Course modified date: 28 August 2025

Description:

This course focuses on the fundamental principles of macroeconomics at an intermediate level. It examines economic perspectives, methods, and macroeconomic theories in detail. Main macroeconomic indicators are considered to understand the macro performance of the economy at national and regional levels. It focuses on how modern macroeconomics can shed light on facts such as business cycles, economic growth, unemployment, and inflation. Fiscal and monetary policies are discussed, and its implementation identified in real economies.

Objectives:
1. Calculate the main macroeconomic indicators.
2. Understand key macroeconomic data and its relevance.
3. Apply theoretical knowledge to analyze current economic scenarios.
4. Evaluate current debates about macroeconomic policies and its effects.

  • Enrolled students: There are no students enrolled in this course.
Academic Deep Dive: Advanced Revenue Management

Academic Deep Dive: Advanced Revenue Management

Course modified date: 28 August 2025

Description:

This course is designed to equip future hospitality practitioners with a framework of advanced techniques and strategies for optimizing revenue generation and inventories across all points of sale within hospitality businesses. Through a combination of theoretical insights, and practical applications, students will gain a deep understanding of revenue management principles, tailored specifically to various ancillary revenue streams within a hotel, driving to a total revenue management approach, while delivering exceptional guest experiences in today's competitive hospitality landscape.

Objectives:

  • Investigate total revenue management strategies in hospitality that will optimize revenue across all revenue-generating outlets delivering high level services aligned with customer centric policies.
  •  Evaluate optimization of inventories in ancillary revenue sources such as restaurants, spa services, events and others.
  • Elaborate specific tools dedicated to the facilitation of routine sales decision-making processes.
  • Formulate optimal pricing strategies aligned with cross selling policies.
  • Enrolled students: There are no students enrolled in this course.
Academic Deep Dive: Academic Dissertation

Academic Deep Dive: Academic Dissertation

Course modified date: 28 August 2025

Description:

A dissertation at Les Roches is the fruit of a whole semester’s work researching a topic of the student’s choice under the guidance of a supervisor and allowing the student to graduate with honors if successfully completed. The student identifies a research question related to hospitality or tourism and undertakes independent research during the semester gathering primary data and potentially secondary data to answer this question. The dissertation contains a review of the relevant academic literature, explains and justifies the research process, presents and analyses the results and provides recommendations for academia and the industry. Writing a dissertation is a rewarding task for those who are eligible and wish to be challenged.

Objectives:
1. Formulate relevant research question(s) on a topic in hospitality or tourism.
2. Design a comprehensive, relevant and up-to-date literature review to underpin the research question(s).
3. Execute justified data collection and analysis method(s).
4. Present findings coherent with the research undertaken and recommendations for the industry and academia.
5. Assemble the research together in a 10,000 word dissertation.

  • Enrolled students: There are no students enrolled in this course.
Work-based Reflective Report

Work-based Reflective Report

Course modified date: 28 August 2025

Description:

During the research done at the workplace, students are required to complete a work-based reflection on their development, and in alignment with the overall outcomes of the professional experiences.
This supervised experience will assist the student towards their own growth and leadership competencies which can then be applied in a professional environment.

Objectives:

  • Evaluate the application of the theoretical perspectives for the hospitality establishment.
  • Investigate opportunities for implementing development measures in business scenarios.
  • Evaluate and justify potential solutions to multifaceted business situations.
  • Discuss the leadership impact in hospitality and business environments.
  • Enrolled students: There are no students enrolled in this course.
Preparatory English 1 (Diploma)

Preparatory English 1 (Diploma)

Course modified date: 1 February 2026
  • Enrolled students: 16
Revenue and Pricing Management - (Wave 1 - 2025)

Revenue and Pricing Management - (Wave 1 - 2025)

Course modified date: 29 January 2026
Revenue & Pricing Management
RDM 2301 BBA in Global Hospitality Management Department: Revenue & Pricing Management Hospitality & Tourism Faculty Makkah National College v1.0
Credit Hours …… | 2 US Credit / 4 ECTS Course Type (A) University / College / Department / Track / Others Course Type (B) Required / Elective Level / Year BBA 4 Last Revision ————————
A. General Information
General Description
In this course, students will research and analyze the evolution of pricing in the market and the changing mindset of the consumer in the contemporary distribution landscape both online and offline. Effective revenue and pricing strategy will be analyzed by identifying challenges and developing solutions to increase profits in any hospitality organization. Students will critically evaluate current trends in hospitality and embrace the skills necessary for successful revenue managers in today's dynamic hospitality world. Revenue management simulations will be used to evaluate the tactics and strategies developed by the students.
Teaching Mode
Mode of Instruction Contact Hours Percentage
Traditional classroom 30 100%
E-learning 0 0%
Hybrid (Traditional + E-learning) 0 0%
Distance learning 0 0%
Contact Hours (Academic Semester)
Activity Contact Hours
Lectures 30
Laboratory / Studio 0
Field 0
Tutorial 0
Others 0
Total 30
Course Main Objective(s)
  • Demonstrate an understanding of the principles and essential procedures of revenue and yield management.
  • Apply the principles of revenue management to management decisions and design strategies to address capacity problems and overbooking.
  • Evaluate the implementation of revenue management strategies based on best practices and current market trends in a digital setting.
B. CLOs & Methods
Domain & Code CLO Statement Teaching Strategies Assessment Methods
1. Knowledge & Understanding
1.1
Demonstrate an understanding of the principles and essential procedures of revenue and yield management. Lectures, discussions, case studies, project-based learning Progress Test, Individual Project, Final Exam
2. Skills
2.1
Apply the principles of revenue management to management decisions and design strategies to address capacity problems and overbooking. Lectures, discussions, case studies, project-based learning Individual Project, Final Exam
3. Values, Autonomy & Responsibility
3.1
Evaluate the implementation of revenue management strategies based on best practices and current market trends in a digital setting. Lectures, discussions, case studies, project-based learning Individual Project, Final Exam
C. Course Content
  1. Introduction to Revenue Management — 2h
  2. Key Performance Indicators (Internal) — 2h
  3. Key Performance Indicators (External) — 2h
  4. Evaluation of Reports — 2h
  5. Forecasting Methods — 2h
  6. Impact a Forecast has on Hotel Budget — 2h
  7. Pricing Theories and Pricing Strategies — 2h
  8. Positioning and Selling Strategies — 2h
  9. Packaging as a Revenue Management Tool — 2h
  10. Effective Segmentation — 2h
  11. Distribution Channels — 2h
  12. Revenue Maximization Techniques — 2h
  13. Group Displacement Model — 2h
  14. Review and Case Study Analysis — 2h
  15. Final Exam Preparation — 2h
  16. Total — 30h
A. Students Assessment
Assessment Timing (Week) % of Total
Progress Test 6 20%
Individual Project 12 40%
Final Exam 16/17 40%
*Assessment activities may include written tests, oral tests, presentations, group projects, essays, etc.
B. Resources & Facilities
Essential References
  • Cullen, K. (2015). The Evolving Dynamics of Revenue Management. HSMAI.
Supportive References
  • Cross, G. (2021). Chasing Revenue: The Birth of Revenue Management. Archaway.
  • Cross, R. G. (1998). Revenue Management: Hard-Core Tactics for Market Domination. Broadway Books.
  • Ingold, A., McMahon-Beattie, U., & Yeoman, I. (Eds.). (2000). Yield Management (2nd ed.). Thomson.
  • Nagle, T., & Müller, G. (2018). The Strategy and Tactics of Pricing (6th ed.). Routledge.
Electronic Materials
Other Learning Materials
None
Items Resources
Facilities (classrooms, laboratories, exhibition rooms, simulation rooms) Classrooms, laboratories, exhibition rooms, simulation rooms
Technology equipment (projector, smart board, software) Projector, smart board, software
Other equipment (depending on specialty) None
C. Course Quality
Assessment Area / Issue Assessor Methods
Effectiveness of teaching Students Surveys, feedback forms
Effectiveness of student assessment Faculty Exam results, peer review
Quality of learning resources Program Leaders Resource utilization analysis
Extent of CLOs achievement Peer Reviewer CLOs achievement analysis
Other None
Leadership & Talent Management (Wave 1 - 2025)

Leadership & Talent Management (Wave 1 - 2025)

Course modified date: 10 January 2026
Leadership & Talent Management
HRM 5701 BBA in Global Hospitality Management Department: Human Resource Management Hospitality & Tourism Faculty Makkah National College v1.0
Credit Hours …… | 2 US Credit / 4 ECTS Course Type (A) University / College / Department / Track / Others Course Type (B) Required / Elective Level / Year BBA 8 Last Revision ————————
A. General Information
General Description
This course integrates and further develops human resources strategies such as compensation and benefits, learning and development, and human resources planning. Students will learn the theory and practice of motivation, leadership, negotiation, and conflict resolution. The course emphasizes the importance of implementing and applying human resources strategies in the workplace, encouraging students to reflect upon their own people and talent management skills in managing teams.
Teaching Mode
Mode of Instruction Contact Hours Percentage
Traditional classroom 30 100%
E-learning 0 0%
Hybrid (Traditional + E-learning) 0 0%
Distance learning 0 0%
Contact Hours (Academic Semester)
Activity Contact Hours
Lectures 30
Laboratory / Studio 0
Field 0
Tutorial 0
Others 0
Total 30
Course Main Objective(s)
  • Examine the importance of and main stages in human resource planning and talent management.
  • Evaluate performance management systems and compensation & benefits structures aligned with company goals.
  • Develop and implement learning and development strategies based on organizational and individual needs.
  • Appraise the role of leadership, motivation, and conflict management in cultivating a positive work environment.
B. CLOs & Methods
Domain & Code CLO Statement Teaching Strategies Assessment Methods
1. Knowledge & Understanding
1.1
Examine the importance of and main stages in human resource planning and talent management. Lectures, group discussions, case studies, independent research Mid-Semester Exam, Final Project
2. Skills
2.1
Evaluate different performance management systems and compensation & benefits structures. Lectures, group discussions, case studies, independent research Mid-Semester Exam, Final Project
2. Skills
2.2
Communication, IT, and Numerical Skills: Appraise leadership, motivation, and conflict management in building a positive work environment. Lectures, group discussions, case studies, independent research Mid-Semester Exam, Final Project
3. Values, Autonomy & Responsibility
3.1
Develop and implement comprehensive learning and development strategies based on organizational and individual needs. Lectures, group discussions, case studies, independent research Mid-Semester Exam, Final Project
C. Course Content
  1. Introduction to Course — 2h
  2. Human Resources Strategy — 2h
  3. Shaping the HR Strategic Plan — 2h
  4. Work Motivation and Job Satisfaction — 2h
  5. Content and Process Motivational Theories — 2h
  6. Compensation & Benefits: Total Reward Concept — 2h
  7. Compensation & Benefits: Additional Benefits and Job Evaluation — 2h
  8. Mid-Semester Exam — 2h
  9. Job Evaluation, Salary Structure, Merit Compensation — 2h
  10. Performance Management and Appraisal — 2h
  11. Performance Management and Feedback — 2h
  12. Training & Development — 2h
  13. Succession Planning — 2h
  14. Retention Strategies and Turnover — 2h
  15. Labor Relations and Trade Unions — 2h
  16. Total — 30h
A. Students Assessment
Assessment Timing (Week) % of Total
Mid-Semester Exam 8 35%
Individual Assessment 14 35%
Final Project 16/17 30%
*Assessment activities may include written tests, oral tests, presentations, group projects, essays, etc.
B. Resources & Facilities
Essential References
  • Available on Moodle per section.
Supportive References
None
Electronic Materials
Websites:
Online resources (journals, libraries, etc.):
  • HBR
  • Journal of Hospitality and Tourism Management
  • Psychology Today
  • Hospitality Net
Other Learning Materials
None
Items Resources
Facilities (classrooms, laboratories, exhibition rooms, simulation rooms) Classrooms, laboratories, exhibition rooms, simulation rooms
Technology equipment (projector, smart board, software) Projector, smart board, software
Other equipment (depending on specialty) None
C. Course Quality
Assessment Area / Issue Assessor Methods
Effectiveness of teaching Students Surveys, feedback forms
Effectiveness of student assessment Faculty Exam results, peer review
Quality of learning resources Program Leaders Resource utilization analysis
Extent of CLOs achievement Peer Reviewer CLOs achievement analysis
Other None
Hospitality Financial Management and Budgeting - (Wave 1 - 2025)
Hospitality Financial Management & Budgeting
FIN 4501 BBA in Global Hospitality Management Department: Finance Hospitality & Tourism Faculty Makkah National College v1.0
Credit Hours …… | 3 US Credit / 6 ECTS Course Type (A) University / College / Department / Track / Others Course Type (B) Required / Elective Level / Year BBA 6 Last Revision ————————
A. General Information
General Description
Financial skills and knowledge are vital tools for managers who wish to have an impact on their organization’s success. The ability to understand financial reports, analyze the financial health of a company, forecast, and budget will allow informed managerial and investment decisions. This course focuses on the use of accounting information for management decision-making and control in hospitality settings. Students will gain an understanding of cost behavior, profitability, cost-volume-profit analysis, pricing, budget setting, flexible budgeting, cash flow statements, and working capital management. Students will also identify the risk and return associated with different levels of financial leverage and operational leverage. Additionally, students will learn the main investment appraisal techniques allowing them to evaluate proposed investments in large projects such as a new restaurant or hotel from a number of financial perspectives.
Teaching Mode
Mode of Instruction Contact Hours Percentage
Traditional classroom 45 100%
E-learning 0 0%
Hybrid (Traditional + E-learning) 0 0%
Distance learning 0 0%
Contact Hours (Academic Semester)
Activity Contact Hours
Lectures 45
Laboratory / Studio 0
Field 0
Tutorial 0
Others 0
Total 45
Course Main Objective(s)
  • Appraise the finance and tax implications of different business structures.
  • Compare internal and external sources of financing for business expansion.
  • Synthesize how companies prepare and administer budgets.
  • Analyze major capital budgeting techniques.
  • Evaluate the main implications of high and low gearing (leverage).
B. CLOs & Methods
Domain & Code CLO Statement Teaching Strategies Assessment Methods
1. Knowledge & Understanding
1.1
Appraise the finance and tax implications of different business structures. Lectures, discussions, case studies, project-based learning Progress Test, Ongoing Assessment, Final Exam
2. Skills
2.1
Compare internal and external sources of financing for business expansion. Lectures, discussions, case studies, project-based learning Progress Test, Ongoing Assessment, Final Exam
2. Skills
2.2
Communication, IT, and Numerical Skills: Analyze major capital budgeting techniques. Lectures, discussions, case studies, project-based learning Final Exam
2. Skills
2.3
Communication, IT, and Numerical Skills: Evaluate the main implications of high and low gearing (leverage). Lectures, discussions, case studies, project-based learning Final Exam
3. Values, Autonomy & Responsibility
3.1
Synthesize how companies prepare and administer budgets. Lectures, discussions, case studies, project-based learning Progress Test, Ongoing Assessment, Final Exam
C. Course Content
  1. Review of Financial Statements & Accounting Concepts — 3h
  2. Business Structures — 3h
  3. WACC & Precedence of Debt — 3h
  4. Value of a Company — 3h
  5. Capital Structure and Degree of Financial Leverage (DFL) — 3h
  6. Taxes — 3h
  7. Sources of Finance & Expansion Routes — 3h
  8. Preparing a Budget — 3h
  9. Types of Budget — 3h
  10. Analyze a Cash Budget — 3h
  11. Capital Budgeting: Time Value of Money (NPV, IRR) — 6h
  12. Capital Budgeting: Payback Concept and its Drawback — 3h
  13. Capital Budgeting: Operating Leverage & Contribution Margin — 3h
  14. Review for Final Exam — 3h
  15. Total — 45h
A. Students Assessment
Assessment Timing (Week) % of Total
Progress Test 6 40%
Ongoing Assessment 12 20%
Final Exam 16/17 40%
*Assessment activities may include written tests, oral tests, presentations, group projects, essays, etc.
B. Resources & Facilities
Essential References
  • McLaney, E., & Atrill, P. (2020). Accounting: An Introduction (10th ed.). Prentice Hall.
Supportive References
  • Dyson, J. R. (2020). Accounting for Non-Accounting Students (10th ed.). FT Prentice Hall.
  • Schmidgall, R. S. (2023). Hospitality Industry Managerial Accounting (9th ed.). Educational Institute AHLA.
  • Tracy, J. A., & Barrow, C. (2018). Understanding Business Accounting for Dummies (4th ed.). Wiley.
  • Weetman, P. (2019). Financial Accounting: An Introduction (8th ed.). FT Prentice Hall.
  • Williams, J. R., Haka, S. F., Bettner, M. S., & Carcello, J. V. (2021). Financial & Managerial Accounting (19th ed.). McGraw-Hill/Irwin.
Electronic Materials
Other Learning Materials
None
Items Resources
Facilities (classrooms, laboratories, exhibition rooms, simulation rooms) Classrooms, laboratories, exhibition rooms, simulation rooms
Technology equipment (projector, smart board, software) Projector, smart board, software
Other equipment (depending on the specialty) None
C. Course Quality
Assessment Area / Issue Assessor Methods
Effectiveness of teaching Students Surveys, feedback forms
Effectiveness of student assessment Faculty Exam results, peer review
Quality of learning resources Program Leaders Resource utilization analysis
Extent of CLOs achievement Peer Reviewer CLOs achievement analysis
Other None
Marketing for the Hospitality Industry (Wave 1 - 2025)

Marketing for the Hospitality Industry (Wave 1 - 2025)

Course modified date: 10 January 2026
Marketing for the Hospitality Industry
MKT 1601 BBA in Global Hospitality Management Department: Marketing Hospitality & Tourism Faculty Makkah National College v1.0
Credit Hours …… | 2 US Credit / 4 ECTS Course Type (A) University / College / Department / Track / Others Course Type (B) Required / Elective Level / Year BBA 3 Last Revision ————————
A. General Information
General Description
This course introduces key theories and practices in marketing management and applies them to the global hospitality and tourism industry. Focusing on marketing as a strategic business function, it explores the components of the marketing mix and their application to service products. Students will analyze the marketing environment and apply STP (segmentation, targeting, positioning) to hospitality offerings; price and promotion strategies, branding, and consumer buying behavior are also covered.
Teaching Mode
Mode of Instruction Contact Hours Percentage
Traditional classroom 30 100%
E-learning 0 0%
Hybrid (Traditional + E-learning) 0 0%
Distance learning 0 0%
Contact Hours (Academic Semester)
Activity Contact Hours
Lectures 30
Laboratory / Studio 0
Field 0
Tutorial 0
Others 0
Total 30
Course Main Objective(s)
  • Explain the fundamental principles of marketing in relation to hospitality services.
  • Apply STP and the components of the marketing mix.
  • Identify strategies for finding, acquiring, and maintaining satisfied hospitality customers.
  • Create a marketing plan for a hospitality offering.
B. CLOs & Methods
Domain & Code CLO Statement Teaching Strategies Assessment Methods
1. Knowledge & Understanding
1.1
Explain the fundamental principles of marketing services as hospitality products. Lectures, case studies, discussions Marketing Plan, Final Exam
2. Skills
2.1
Apply the principles of segmentation, targeting, positioning, and the marketing mix. Lectures, case studies, discussions, group work Marketing Plan, Final Exam
2. Skills
2.2
Communication, IT, and Numerical Skills: Create a marketing plan for a hospitality offering. Group work, presentations, project-based learning Marketing Plan, Presentations
3. Values, Autonomy & Responsibility
3.1
Identify marketing strategies used for finding, acquiring, and maintaining satisfied hospitality customers. Lectures, case studies, discussions Marketing Plan, Presentations, Final Exam
C. Course Content
  1. Introduction to Marketing & Services Marketing — 2h
  2. The Marketing Mix & The Marketing Process — 2h
  3. Market Segmentation — 2h
  4. Food Truck Student Presentations — 2h
  5. Strategic Marketing Plan Analysis — 2h
  6. Market Research — 2h
  7. Marketing Plan Group Work — 2h
  8. Strategic Marketing Plan Presentations — 2h
  9. Marketing Frameworks & Product Lifecycle — 2h
  10. Customer Retention & Loyalty — 2h
  11. The Golden Arch Hotel Case Study — 1.5h
  12. Brand Perception — 1.5h
  13. Brand Positioning — 1.5h
  14. Brand Positioning Student Presentations — 1.5h
  15. Revision — 2h
  16. Final Exam — 2h
  17. Total — 30h
A. Students Assessment
Assessment Timing (Week) % of Total
Marketing Plan (groups) 11 30%
Short Presentations 14 30%
Final Exam 16/17 40%
*Assessment activities may include written tests, oral tests, presentations, group projects, essays, etc.
B. Resources & Facilities
Essential References
  • Kotler, P., Bowen, J. T., Makens, J., & Baloglu, S. (2021). Marketing for Hospitality and Tourism (8th ed.). Pearson International.
Supportive References
  • Aaker, D. A. (2005). Strategic Market Management (7th ed.). Wiley.
  • Bateson, J. E. G. (2011). Services Marketing (4th ed.). Cengage.
  • Morrison, A. (2023). Hospitality & Travel Marketing (5th ed.). Cengage.
Electronic Materials
Online resources (journals, libraries, etc.): MarketLine; GlobalData; Student Library Portal:
Websites: hotel brand sites; marketing research agencies.
Other Learning Materials
None
Items Resources
Facilities (classrooms, laboratories, exhibition rooms, simulation rooms) Classrooms, laboratories, exhibition rooms, simulation rooms
Technology equipment (projector, smart board, software) Projector, smart board, software
Other equipment (depending on specialty) None
C. Course Quality
Assessment Area / Issue Assessor Methods
Effectiveness of teaching Students Surveys, feedback forms
Effectiveness of student assessment Faculty Exam results, peer review
Quality of learning resources Program Leaders Resource utilization analysis
Extent of CLOs achievement Peer Reviewer CLOs achievement analysis
Other None
Fundamentals of Data Visualization - (Wave 1 - 2025)

Fundamentals of Data Visualization - (Wave 1 - 2025)

Course modified date: 10 January 2026
Fundamentals of Data Analysis & Visualization
GEN P1905 BBA in Global Hospitality Management General Education Hospitality & Tourism Faculty Makkah National College v1.0
Credit Hours …… | 1.5 US Credit / 3 ECTS Course Level/Year BBA 3 Course Type (A) University / College / Department / Track / Others Course Type (B) Required / Elective Pre-requisites None Co-requisites None
A. General Information
General Description
In this course, students will develop their mathematical and statistical skills while learning how to use computer spreadsheets for data analysis and visualization. The course emphasizes quantitative reasoning in the hospitality industry, covering essential functions, numerical relationships, and their applications. Through extensive exercises, students gain competence in Excel for data handling and visualization, preparing them for business environments.
Teaching Mode
Mode of Instruction Contact Hours Percentage
Traditional classroom 22.5 100%
E-learning 0 0%
Hybrid (Traditional + E-learning) 0 0%
Distance learning 0 0%
Contact Hours (Academic Semester)
Activity Contact Hours
Lectures 22.5
Laboratory / Studio 0
Field 0
Tutorial 0
Others 0
Total 22.5
Course Main Objective(s)
  • Apply a broad range of mathematical and statistical functions using a computer spreadsheet.
  • Recognize relationships between quantitative variables for accurate analysis and develop appropriate data visualizations.
  • Design formatted and printable spreadsheets for business use.
B. CLOs & Methods
Domain & Code CLO Statement Teaching Strategies Assessment Methods
1. Knowledge & Understanding
1.1
Apply a broad range of mathematical and statistical functions using a computer spreadsheet. In-class demonstrations, discussions, examples, workshops. Progress Test, Final Exam.
2. Skills
2.1
Recognize relationships between quantitative variables and develop appropriate data visualizations. In-class demonstrations, discussions, examples, workshops. Progress Test, Final Exam.
3. Values, Autonomy & Responsibility
3.1
Design formatted and printable spreadsheets for business use. In-class demonstrations, discussions, examples, workshops. Progress Test, Final Exam.
C. Course Content
  1. Introduction & Orientation — 1.5h
  2. Formatting & Formulae — 1.5h
  3. Working with Text & Numbers — 1.5h
  4. Conditional Formatting — 1.5h
  5. Lookup & Formulae II — 1.5h
  6. Logic with Data Handling — 1.5h
  7. Excel Charts I — 2h
  8. Excel Charts II — 2h
  9. Working with Dates & Times — 2h
  10. Data Text Functions — 2h
  11. Data Frequency — 2h
  12. Revision for Final Exam — 2h
  13. Final Exam — 1.5h
A. Students Assessment
Assessment Timing (Week) % of Total
Progress Test 7 40%
Final Exam 16/17 60%
*Assessment types may include written tests, oral tests, presentations, group projects, essays, etc.
B. Resources & Facilities
Essential Reference
McFedries, P. (2022). Microsoft Excel Formulas and Functions (Office 2021 & Microsoft 365). Microsoft (Business Skills Series).
Items Resources
Facilities Classrooms, laboratories, exhibition rooms, simulation rooms.
Technology equipment Projector, smart board, software.
Other equipment None (depending on specialty).
C. Course Quality
Assessment Area / Issue Assessor Methods
Effectiveness of teaching Students Surveys, feedback forms
Effectiveness of student assessment Faculty Exam results, peer review
Quality of learning resources Program Leaders Resource utilization analysis
Extent of CLOs achievement Peer Reviewer CLOs achievement analysis
Other None
Saudi Hospitality Culture (Wave 1 - 2025)

Saudi Hospitality Culture (Wave 1 - 2025)

Course modified date: 10 January 2026
Saudi Hospitality Culture
HOS P803 BBA in Global Hospitality Management Department: Hospitality Management Hospitality & Tourism Faculty Makkah National College v1.0
Credit Hours …… | 2 US Credit / 4 ECTS Course Type (A) University / College / Department / Track / Others Course Type (B) Required / Elective Level / Year BBA 1 Last Revision ————————
A. General Information
General Description
The course discusses key principles of Al Sana, emphasizing selfless generosity, respect, and cultural tolerance in hospitality. It highlights Saudi principles, etiquette, and ethics related to public behavior and service culture, while exploring historic events that shaped the nation and the internationalization of Saudi Arabia—past, present, and future.
Teaching Mode
Mode of Instruction Contact Hours Percentage
Traditional classroom 15 50%
E-learning 0 0%
Hybrid (Traditional + E-learning) 15 50%
Distance learning 0 0%
Contact Hours (Academic Semester)
Activity Contact Hours
Lectures 15
Laboratory / Studio 15
Field 0
Tutorial 0
Others 0
Total 30
Course Main Objective(s)
  • Describe the historical events that shaped Saudi culture.
  • Outline the significance of the founding vision of Saudi Arabia.
  • Discuss the role of tolerance and its importance in Saudi culture.
  • Recognize the internationalization of Saudi Arabia and its local/global significance.
B. CLOs & Methods
Domain & Code CLO Statement Teaching Strategies Assessment Methods
1. Knowledge & Understanding
1.1
Describe the different historical events that shaped Saudi culture. In-class lectures, group activities, role-play, online readings and videos In-Class Quiz 1, Individual Assignment
2. Skills
2.1
Work effectively as a team anticipating guest needs. In-class lectures, group activities, role-play, online readings and videos In-Class Quiz 1, Individual Assignment
3. Values, Autonomy & Responsibility
3.1
Demonstrate understanding of procedures and adaptability in event organization. In-class lectures, group activities, role-play, online readings and videos In-Class Quiz 1, Individual Assignment
C. Course Content
  1. Introduction to the Saudi: Land and People — 3h
  2. Saudi Values and Attitudes — 3h
  3. Saudi Customs and Traditions — 3h
  4. Making Friends in Saudi Arabia — 3h
  5. Saudi at Home — 3h
  6. Time Out: Outside the Home — 3h
  7. Travel Health and Safety — 3h
  8. Communication in Saudi Arabia — 3h
  9. The Business Landscape in Saudi Arabia — 3h
  10. The Hospitality Business Landscape in Saudi Arabia — 3h
  11. Total — 30h
A. Students Assessment
Assessment Timing (Week) % of Total
In-Class Quiz 1 8 25%
In-Class Quiz 2 12 25%
Individual Assignment 19 50%
*Assessment activities may include written tests, oral tests, presentations, group projects, essays, etc.
B. Resources & Facilities
Essential References
Kindly choose what is appropriate.
Supportive References
Online resources (journals, online libraries, etc.).
Electronic Materials
None
Other Learning Materials
None
Items Resources
Facilities (classrooms, laboratories, exhibition rooms, simulation rooms) Classrooms, laboratories, exhibition rooms, simulation rooms
Technology equipment (projector, smart board, software) Projector, smart board, software
Other equipment (depending on specialty) None
C. Course Quality
Assessment Area / Issue Assessor Methods
Effectiveness of teaching Students Surveys, feedback forms
Effectiveness of student assessment Faculty Exam results, peer review
Quality of learning resources Program Leaders Resource utilization analysis
Extent of CLOs achievement Peer Reviewer CLOs achievement analysis
Other None
Numerical Skills for the Hospitality Professional

Numerical Skills for the Hospitality Professional

Course modified date: 7 February 2026
  • Enrolled students: 35
Islamic History and Values

Islamic History and Values

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Hospitality Strategy and Organizations

Hospitality Strategy and Organizations

Course modified date: 6 February 2026
Sustainable Facilities Design

Sustainable Facilities Design

Course modified date: 7 February 2026
  • Enrolled students: 35
Methods of Research Inquiry

Methods of Research Inquiry

Course modified date: 6 February 2026
  • Enrolled students: 34
Tourism Principles and Practices

Tourism Principles and Practices

Course modified date: 6 February 2026
  • Enrolled students: 35
Principles of Sustainability and Innovation

Principles of Sustainability and Innovation

Course modified date: 7 February 2026
  • Enrolled students: 35
Arabic Language 1

Arabic Language 1

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Effective Communication Skills

Effective Communication Skills

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Rooms Division in Hospitality

Rooms Division in Hospitality

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Housekeeping Operations

Housekeeping Operations

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Front Office Practical, Concierge and PMS

Front Office Practical, Concierge and PMS

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
World of Barista

World of Barista

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Hospitality Discovery Experience in Saudi Arabia

Hospitality Discovery Experience in Saudi Arabia

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Pastry Atelier

Pastry Atelier

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Managing Banqueting and Event Operations

Managing Banqueting and Event Operations

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Saudi Cuisine

Saudi Cuisine

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Fine Dining Service

Fine Dining Service

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Hospitality Innovation Project3

Hospitality Innovation Project3

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Hospitality Innovation Project 2

Hospitality Innovation Project 2

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.
Hospitality Innovation Project

Hospitality Innovation Project

Course start date: 27 January 2026
  • Enrolled students: There are no students enrolled in this course.